S
samueljackson
How Immersive Content Can Give Offline Campaigns a Digital Extension
An augmented reality qr code can be incorporated into packaging, posters, retail displays, brochures, product cards, event materials, and other printed assets. When customers scan it, they can move from the physical campaign into an interactive browser-based experience.
These images can become useful starting points for interactive experiences. With appropriate digital workflows, businesses can convert image to 3D model and create representations that customers can explore beyond a conventional photograph.
For example, augmented reality menus can give diners another way to explore dishes before making an order. Rather than relying entirely on descriptions, customers could access richer visual experiences that complement the physical menu.